Why Your Small Business Should Have a Blog
Whatever industry your company operates in, a good blog can be extremely beneficial to any business. We know this from personal experience. We at Bookmark We love using this blog to help business owners acquire the expertise they require to create and grow their online presence.
Your blog's content doesn't require a specific focus on your specific industry. It could be used to offer health tips or general business advice or must-know upcoming trends such as. Blogs like these increase the visibility of your brand and will show your customers that you are concerned about them enough to step outside of your comfort zone in order to assist them in their journey.
There are endless benefits of having a website linked to your business and some are more apparent than others. Many people think that nowadays blogs are not relevant anymore they are not the case. In this article, we'll reveal 5 reasons why your business needs the blog you have in 2021.
Blogs Help You Become A Thought Leader
Odds are the way that you've presented yourself makes your customers believe that you're an expert on your product. But a well-thought out and regularly updated blog can tackle issues that aren't related to the product or service you offer.
Find More About This prove that you're able of expanding the boundaries of your business and possess a valuable point of view regarding the industry as a whole. It also shows clients that your expertise in the field is sufficient to resolve their issues.
What is it exactly to possess a perspective beyond the brand's products or service? Let's take an example. whether you have a contracting company you can speak to more than renovations to your home. You can create blog posts that speak to the latest trends in design in addition to safety regulations. You can even talk about DIY projects that customers are able to do without having pay for your services. It also lets your customers know that you're willing to go above and beyond to help them by acting in a way that is unselfish.
Increase Brand Visibility And Trust
Your customers are concerned and have queries. It's human nature. Blogs allow you to take a proactive approach in addressing or resolving their issues. When you blog about topics that matter to your clients It shows them that you are truly interested in their concerns. If you are concerned about their problems, they will be more confident in you. And what do people do when they are surrounded by brands they believe in? They shop with them and become a part of their lifelong community.
Another huge reason you should be adding a blog to your website is the more visibility you get from it. The reason why blogs boost the traffic and visibility of your site is simple: it provides more material. When you have more content it gives you more opportunities to show up in search results and bring organic traffic to your website. Speaking of search engine optimization...
Blogs Significantly Boost Your SEO
This is perhaps the most important reason that your company should consider blog-based. In simple terms, companies with blogs rank higher on Google as well as other search engines. If the goal is to attract customers and make your website visible, blogging is a free and natural way to do just that.
There are a variety of ways that writing blogs helps with the SEO of your website. The primary reason is the fact that blogs keep your site active with constant changes. Google as well as other engines avoid sending searchers to outdated sites. If you are constantly updating your blog and post new content, Google's algorithm recognizes that and steers users direction.
Beyond creating content for new sites, you can also create content that is targeted. If you're savvy in the use of certain words, you will improve your Google rank for keywords. So you need to anticipate the keywords your target audience will search for and incorporate those words or phrases into your blog content.
For example, whether you're a company that sells flowers, you'd like your company to be found when people search anything regarding flowers. Phrases like "where to buy flowers", "how do I plant flowers", "what are the best flowers for my climate" for instance. Working those phrases into your blogs will see your website appear when users search for them.
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Increase Traffic And Gain Customers
It's difficult to dispute the numbers. Businesses that blog post on average get 55% more web traffic than businesses that don't. Some of the traffic your blog post receives originates from existing customers but blogs are also a great method to pull new people in too. For instance, if someone finds your blog via a Google search, that's an additional reader (and potential customer) that you might not have had otherwise.
Once you have new eyes looking at your business it's one step closer to getting an additional customer. Your blog also acts as an on-call customer service or salesperson that will provide important information and insight about your company's products and the industry. This can help prospective customers make the right decisions, which they would not be made without having this information.
Blogs Create Endless Sharable Content
Your company is present on different platforms that aren't on its own. These platforms for the major part are professional social media pages which always require new content for their followers to engage with.
Blog posts are perfect to make interesting content. You can look at an agenda for your social media platforms and write around what is coming up and pertinent to your target market. You can link directly to your website on every article that is published through your social media channels, and you can also employ quotes, pictures, or screenshots to engage your clients.